• November 2025 Turning Challenge: Wall Hanging! (click here for details)
  • Sign up for the 2025 AAW Forum Holiday Swap by Monday, November 24th (click here for details)
  • Congratulations to Tracey Lee for "Huggins with Rope" being selected as Turning of the Week for November 10, 2025 (click here for details)
  • Welcome new registering member. Your username must be your real First and Last name (for example: John Doe). "Screen names" and "handles" are not allowed and your registration will be deleted if you don't use your real name. Also, do not use all caps nor all lower case.

Woodcraft Denver - Sale to new Owners Completed - Store Saying Open

Joined
Jul 30, 2021
Messages
874
Likes
265
Location
Aurora, CO
I thought I'd share this, as earlier in the year it seemed like a lot of woodcraft stores were closing, and possibly the Woodcraft Denver store as well. They were up for sale, that store, for a while, over a year I think. I had noticed a rather precipitous dropoff in customers in the store starting at least last year, maybe before that, and especially earlier this year I was concerned about the store closing. It has been my go-to place for most of my local woodworking needs since I got into woodworking in 2020.

I had to take a bit of a break with my woodturning starting in the spring this year, and I've recently been getting back into it. Visited this Wooscraft store for the first time a few weeks back, and have been in a few more times since. The place was really busy, lot of customers, lot of people chatting, for the first time in years the store felt like it did in 2020-2022 when I was in there a lot. Talked to one of the staff, and they said that particular Woodcraft store, officially "Woodcraft Denver" was bought by Woodcraft Supply, the parent company. It is no longer a franchise, it is direct owned by Woodcraft now. Sounds like the store is in good, stable condition, and will not be going anywhere any time soon, which was very welcome news.

This store also seems to have a full docket of woodworking classes again, which had petered off while they were up for sale, and I think this might be part of why the store is a busier place now: The workshop in the back seems to have something going on almost all the time again.

After all the closures of various Woodcraft stores the last couple years, I was quite concerned ours would be vanishing soon as well. For anyone who lives near South Peoria Street in Colorado, it looks like this store is here to stay for the foreseeable future! The Rockler also expanded a good bit the last couple of years, and have a much larger wood selection than they did before. So hopefully both stores are here to stay for the long term.
 
The store here in Eugene closed this year, and the one in Portland closed earlier. Too bad. The big box stores don't want to carry the "specialty" tools.

robo hippy
 
Its really sad to see these stores closing. I was really worried about ours.

I don't really understand it either. It seems like woodworking is still quite popular these days, and if the number of YT channels of people showing off their woodworking is any indication, interest in it seems to be growing. Was it mainly the pandemic, that put so many stores in a poor financial state that they couldn't survive? Or is my observation just incorrect, and woodworking is actually in decline?
 
I’m glad it’s staying open, but seriously doubt the thought process of the new owner. Economy going to hell, he has to compete with people just ordering from Corporate, and their corporate “tax” is brutal on the items with little markup to start with. Hope the new owner has a ton on cash available!
 
Its really sad to see these stores closing. I was really worried about ours.

I don't really understand it either. It seems like woodworking is still quite popular these days, and if the number of YT channels of people showing off their woodworking is any indication, interest in it seems to be growing. Was it mainly the pandemic, that put so many stores in a poor financial state that they couldn't survive? Or is my observation just incorrect, and woodworking is actually in decline?
The main customer demographic is about 65 years old and has a full shop full of tools. Woodworking has been in decline since the 90s when baby boomers were slowly getting their shops fully equipped. :Look at an old Fine Woodworking and compare the numbers of vendors then and now. Look at where the old major companies are. Delta, Powermatic, etc.... Many are just a shell of what they were and are basically just importers.
 
I’m glad it’s staying open, but seriously doubt the thought process of the new owner. Economy going to hell, he has to compete with people just ordering from Corporate, and their corporate “tax” is brutal on the items with little markup to start with. Hope the new owner has a ton on cash available!
Corporate IS the new owner....
 
The main customer demographic is about 65 years old and has a full shop full of tools. Woodworking has been in decline since the 90s when baby boomers were slowly getting their shops fully equipped. :Look at an old Fine Woodworking and compare the numbers of vendors then and now. Look at where the old major companies are. Delta, Powermatic, etc.... Many are just a shell of what they were and are basically just importers.
I dunno. Maybe there are regional differences. The woodcraft here seems to attract a lot of mid-30s and 40s. I'm 46 myself. We do get some older guys, but not as much as we used to (during the pandemic, the place was packed, and also run, by guys mid 50s or older, and some of them were real wizards with wood! I know one of those guys was in his 70s...pretty sure he retired.) A lot of the people I watch online are in their mid 30s to mid 50s. Some of my favorite woodworkers, like Nick Pedulla....I'm pretty sure he is still in his 30s. (Pretty sure he lives in Australia though.) Anyway...
 
Within the last year everyone on the Seattle Woodcraft mailing list got a notice offering the store for sale. The notice said it was the second highest grossing store second only to one in Hawaii.

One of the long time clerks told me corporate will take it over if no buyers surface. A few new staff now, but no indication if it sold or not.

We have two Rockler stores
 
Within the last year everyone on the Seattle Woodcraft mailing list got a notice offering the store for sale. The notice said it was the second highest grossing store second only to one in Hawaii.

One of the long time clerks told me corporate will take it over if no buyers surface. A few new staff now, but no indication if it sold or not.

We have two Rockler stores
Hoping it survives! Corporate takeover is what happened with ours. I know that running a business has become harder in Colorado due to recent changes in laws over the last five years or so. I wonder if that is part of the reason for the sale. Wonder if it might be something similar in Seattle.
 
In the Midwest, Louisville store used to be painful to visit until new owners took over. Night and day in both the store and the employees/morale. Indy store has changed management, I think twice, but is always trying new stuff to meet customer needs/interests. Been a while but overall nicest Woodcraft I have been in is Columbus, Ohio. Ones around Chicago are on again/off again but the one in Kansas City (don’t remember location KS or MO) was absolutely by woodworkers for woodworkers. St Louis is a solid, solid store. In most of these I am noticing a stronger +/-40’s demographic and an increasing number of women. Is it possible some are missing their market catering to us older men?
 
I dunno. Maybe there are regional differences. The woodcraft here seems to attract a lot of mid-30s and 40s. I'm 46 myself. We do get some older guys, but not as much as we used to (during the pandemic, the place was packed, and also run, by guys mid 50s or older, and some of them were real wizards with wood! I know one of those guys was in his 70s...pretty sure he retired.) A lot of the people I watch online are in their mid 30s to mid 50s. Some of my favorite woodworkers, like Nick Pedulla....I'm pretty sure he is still in his 30s. (Pretty sure he lives in Australia though.) Anyway...
I had no idea that 30 year olds have the spare cash to buy machinery and $10/bd ft lumber from a Woodcraft. I can guarantee you that there were more 30 year olds doing woodworking 40 years ago than there are today. You feel there are just as many 30 year olds now as when the baby boomers were starting? Baby boomer numbers have driven everything from building schools, subdivisions, hospitals, and now funeral homes. I was invited to Delta Corporate Headquarters around 1990. Even then they were in distress over the future machinery sales. They were well aware that those machines could last forever, and once all the boomers had their last table saw, that business would suffer dearly. Guess what, they were right. Well everywhere but around your town.
 
Corporate IS the new owner....
I guess that proves my point that is a tough go for francisees.

The Rise
  • Early Expansion: Woodcraft, established in 1928, began franchising in 1997, a period of significant growth. By the end of 2001, there were 55 stores, and this number peaked at 91 locations around 2008.
  • Niche Market & Expertise: Franchisees thrived by catering to a specific audience of professional woodworkers, skilled craftsmen, and hobbyists, offering a wide array of specialized, often hard-to-find tools and supplies that were not available at general big-box stores.
  • In-Store Experience: Success was driven by the ability to provide personalized customer service, knowledgeable staff, and educational programs (like woodworking classes), fostering a strong community around the physical store.

The Fall (and Current Challenges)
  • Online Competition: The primary challenge has been competing with online retailers, including large platforms like Amazon and specialized online-only stores (like Lee Valley), which often offer lower prices and free shipping. Customers often use the physical stores to examine products and then purchase them online, a practice known as "free-riding".
  • Store Closures: The number of locations has declined from its peak of 91 in 2008, with specific stores in places like Toledo, Tigard (Portland area), and Canton closing in recent years. These closures are often described by customers and employees as "sad," highlighting the loss of the unique, community-oriented atmosphere.
  • Economic Factors: Rising operational costs, including rent and labor, as well as broader economic issues like inflation, have put a squeeze on margins. The high initial investment required for a franchise (minimum $525,000 to $675,000) also presents a significant barrier.
  • Shifting Demographics and Learning: While the hobby remains, the way people learn and shop is changing. Peer-to-peer learning and content on platforms like YouTube have shifted knowledge acquisition away from traditional in-store classes, further impacting the traditional business model.
Despite these challenges, Woodcraft maintains a strong brand recognition and stability within the woodworking community, leveraging its century-long operational history. The business model is adapting by integrating technology and focusing on specialized markets and high-margin items to compete in the evolving retail landscape.









  • Longtime customers, employees reflect during Woodcraft's ...
    Jun 19, 2024 — woodcraft in Toledo is closing its doors after nearly 18 years the store is known for offering rare hard to find produ...


    YouTube·WTOL11

    2:11



  • FDD Talk 2016: The Woodcraft Franchise Opportunity (Financial ...
    Oct 6, 2016 — Section I – Background Information. The history of this specialty retail chain dates all the way back to the 1920s with...

    Franchise Chatter



  • The rise and fall of how-to videos.
    Sep 1, 2022 — today woodworking is everywhere on YouTube from people simply posting one-off videos of a passion project to establishe...


    YouTube·Steve Ramsey - Woodworking for Mere Mortals

    13:57

 
Back
Top